OPPO Reno16 Series Launch, Madrid
OPPO asked us to create an immersive brand-led event, to deliver the Madrid launch of the Reno16 Series, bringing together media, creators and industry guests for an immersive brand experience at the iconic Madrid EDITION Hotel.
The event opened with a keynote presentation unveiling the new Reno16 Series alongside OPPO’s latest product innovations, before transitioning to an exclusive rooftop reception overlooking the city. Guests were invited to explore a series of interactive product zones, experiencing the new devices firsthand while enjoying curated cocktails, elevated catering and a vibrant atmosphere designed to encourage connection, content creation and discovery.
From venue sourcing and event production to guest experience and on-site management, every detail was thoughtfully considered to create a seamless launch that reflected OPPO’s innovative spirit and premium positioning, delivering an unforgettable introduction to its latest technology.
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