Luxury Fragrance Sampling Activation in Madrid
Delicious delivered a high-impact fragrance sampling activation in central Madrid for an international luxury beauty brand, creating a highly visible consumer experience in one of the city’s busiest shopping areas.
At the heart of the activation was a bespoke branded sampling billboard, supported by a team of Brand Ambassadors engaging directly with passers-by and inviting them to discover the fragrance collection through complimentary sampling.
Delicious managed the location sourcing, creative production, fabrication, staffing, content, logistics and on-site event delivery, bringing the activation together within an accelerated production timeline.
Delivered during exceptionally hot summer conditions in Madrid, the campaign required careful live management of the activation, team and logistics throughout the day.
AT A GLANCE
Location: Madrid, Spain
Event: Fragrance Sampling & Street Activation
Sector: Luxury Beauty & Fragrance
Delicious: Location Sourcing / Creative Production / Fabrication / Brand Ambassadors / Sampling / Content / Logistics / On-Site Delivery
Planning a sampling activation or experiential campaign?
Delicious creates and delivers beauty, fragrance and lifestyle brand activations across the UK and Europe, from location sourcing and creative production to staffing and live delivery.
