Rioja 100 Festival – Immersive Brand Experience in London
Delicious partnered with Rioja Wine to design and produce Rioja 100, a major London festival celebrating 100 years of Rioja, transforming Hackney Bridge into an immersive brand experience inspired by the food, wine and culture of Spain.
Guests explored Rioja through wine, food and live experiences, with culinary moments from acclaimed Spanish chefs José Pizarro and Omar Allibhoy, alongside entertainment, atmospheric design and bespoke festival styling.
Delicious led the creative direction, spatial and event design, production, catering and chef coordination, entertainment, styling and guest experience, transforming the raw industrial venue into a multi-layered celebration of the Rioja brand.
The result brought Rioja’s heritage into a contemporary London setting, creating an experience designed for discovery, socialising and celebrating the region’s centenary.
AT A GLANCE
Client: Rioja Wine
Location: London, UK
Venue: Hackney Bridge
Event: Rioja 100 Festival
Sector: Wine / Food & Drink
Delicious: Creative Direction / Spatial & Event Design / Production / Catering & Chef Coordination / Entertainment / Styling / Guest Experience / On-Site Delivery
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Delicious creates and delivers immersive brand events across London, the UK and Europe, from creative concept and venue sourcing through to production and live delivery.
